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NAB 2008: HP, DreamWorks Preview Breakthrough Color Display Technology

April 15th, 2008 · 1 Comment

HP and DreamWorks has just previewed a new breakthrough color display technology.
The new color display technology enables true 30-bit color - enabling a range of 1 billion colors - in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.

“For decades, storytellers have struggled to manage color in an accurate and consistent manner,” said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. “Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time”, HP wrote in a press release.

The new displays with HP DreamColor will be available this summer supporting both Mac and Windows. HP DreamColor displays comes with factory presets for all color ranges specified by the NTSC, SMPTE, sRGB, Rec. 709, Adobe RGB and DCI standards.

 

Tags: Animation · Design · video

1 response so far ↓

  • 1 Anonymous // Apr 15, 2008 at 2:33 pm

    Where is Apple’s new displays with this shit in????

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